Built by publicans, for publicans

Know your prime cost
every single week

Snap a photo of your invoice. Upload your roster. See your food cost, labour cost, and prime cost — updated in real time. No spreadsheets. No finance degree.

14 days free · No card required · Set up in 5 minutes

Trusted by operators who want control of their numbers

<2 min
Invoice to insight
5
Drink GP calculators
58%
Prime cost target
Sound familiar?
You know the numbers matter.
But who has time?
Every operator has been here.
Still checking WhatsApp for last night's numbers?
Your revenue, food cost, and labour cost should be in one place — not scattered across group chats and voice notes.
That spreadsheet nobody updates?
You started it with good intentions. Now it's three weeks behind and your chef has never opened it.
The Monday meeting that never happens?
You know you should review the numbers weekly. But there's always a delivery, a no-show, or a broken dishwasher.
Your accountant tells you 3 months later?
By the time you see the numbers, the damage is done. You need to know this week, not last quarter.
How it works
Three steps. Your numbers. Every week.
From delivery note to prime cost in under 2 minutes.
1

Snap your invoice

Take a photo of any delivery note or supplier invoice. Our AI reads every line — supplier, product, price, quantity. No typing.

2

Upload your roster

Photograph your staff roster or upload the Excel file. We calculate total labour cost, employer PRSI, and cost per hour automatically.

3

See your prime cost

Food cost + labour cost = prime cost. One number that tells you if your week was profitable. Updated live as data comes in.

Everything included
The tools you actually need
No bloat. No training required. Just your numbers.
📷

Invoice OCR

Photograph any invoice. AI extracts every line item — supplier, product, price. No typing required.

📈

Food Cost %

See your food cost percentage update in real time as invoices are confirmed each week.

👥

Labour Cost %

Upload your roster. We calculate gross pay, employer PRSI, and total labour cost against revenue.

🎯

Prime Cost Gauge

One dashboard. One number. Food + labour = prime cost. Green under 58%, red above 65%.

🍺

Drink GP Calculator

5 drink types — spirits, wine, beer, cocktails, minerals. Enter your costs, see your GP% instantly.

⚠️

Price Alerts

We flag every supplier price increase the moment it happens. You see it before your chef notices.

Your drinks menu is where margin hides

Most operators obsess over food cost and ignore drinks. A 2% improvement in drink GP across your menu could be worth thousands per year.

68%
Target GP% on spirits

PrimeCost includes GP calculators for every drink type — spirits, wine, beer, cocktails, and minerals.

Free Tool
Know your prime cost in 10 seconds
Enter 3 numbers. See exactly where you stand. No sign-up needed.
€
€
€
Pricing
Choose the plan that fits your business
All plans include a 14-day free trial. No credit card required. Cancel anytime.
Starter
€149
per site / month
Food cost tracking
True labour cost (PRSI + pension)
Live prime cost dashboard
Weekly email summary
Progress charts + trends
AI action recommendations
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Most popular for independents
Growth
€399
per site / month
Everything in Professional, plus:
Multi-site management
Team access + role management
API access for integrations
Priority support
Custom onboarding
Start Free Trial
For groups + multi-site operators
We built PrimeCost because we were the ones using spreadsheets, WhatsApp, and guesswork to track our costs. Now we see our prime cost every week — in under 2 minutes.
BF
Barry Flanagan
Founder, Lock 13 Brewpub · Sallins, Co. Kildare

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